This is the main content area for the choir page. Enter general information about the choir here.
Use headings (this one is H2)
People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.
As a result, Web pages have to employ scannable text, using
- highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
- meaningful sub-headings (not “clever” ones)
- bulleted lists
- one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
- the inverted pyramid style, starting with the conclusion
- half the word count (or less) than conventional writing
Source: How User Read on the Web